Social media’s role in Education

There is much debate in current theory over how appropriate it is for social media to be implemented in the recruitment processes of universities. Many argue that it’s a dangerous step given the additional management and time required to control the messages and opinions that are expressed. However, it cannot be denied that the social media sphere is where the majority of a university’s target audience hang out and so it would be idiotic to ignore the obvious potential…

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Selling SaaS can prove a challenge to businesses due to the service nature of the offering. All services can represent marketing challenges for organisations given their intangible nature. The average consumer is much more market savvy and the core service offering supplied by the business is now not enough. Instead customers are looking to the added value of the peripheral services that are additional to their purchase, such as 24/7 technical support, first language technicians, accompanying data sheets, promotional add on and overall a more tailored offering.

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Software as a service (SaaS), sometimes referred to as “software on demand,” is software that is deployed over the internet and/or is deployed to run behind a firewall on a local area network or personal computer. With SaaS, a provider licenses an application to customers as a service on demand; through a subscription or a “pay-as-you-go” model.

So what is it about SaaS that makes businesses weary about introducing it to their sales model? They’re afraid SaaS will ruin their business, be an added drain on resources and ending up costing them in time and money. Sound familiar? But this should never be the case Read Full Article

The Working Scrum

Here at Maildistiller, we use a framework for our development work that grew from the Agile programming methodology and Object Oriented movement called Scrum. It is also directly related to the principles laid down in the “Toyota Way” and lean manufacturing process. You might ask yourself why and how a manufacturing process could be related to software development, and why a company that specializes in cloud security would embrace it to run the entire company, but we’ll answer that for you! Read Full Article

Partnerships come in all formats from friendships to relationships to business movers and shakers. Many of the great names in entertainment too came in pairs and where the better for it; think Abbott and Costello, Bonnie and Clyde, the Two Ronnie’s, Laurel and Hardy, Fred and Ginger and batman and robin just to name a few. Then if we dive into the world of music, who can imagine Simon without Garfunkel or Sonny without Cher… I got you babe! Those power couples such as the Kennedy’s, Posh and Becks and the Clintons all represent strength in numbers! And if you are to follow the religious beliefs on creation without Adam and Eve where would we be today? Check out loads more at http://www.indopedia.org/List_of_famous_pairs.html

The importance and relevancy of partnerships is not solely confined to individuals but commercially partnerships make sense too. Think Abercrombie and Fitch, Ben and Jerry’s, Dolce and Gabbana  and Rolls and Royce to name but a few lucrative pairings!  So why do we not make more of an attempt to form successful partnerships in the business world? Why let all those famous duos have all the success….

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Social networking, (perhaps unsurprisingly) came out tops on a latest report from Nielsen wire of Americans online activity, followed closely by blogs, emails and gaming! Is this a productive use of the opportunities posed to us by the web in its entirety? Probably not but I don’t really think that’s the issue. The internet is a well-used resource for escapism or relaxing, and chatting to friends, sharing photos, ideas and stories is generally a popular way to do this. The problem though, which these figures suggest, is that in order to reach such a high percentage ranking in online activities, social networking is obviously being a used on a much more regular basis than simply to chill out for an hour on a lunch break or in the evenings…
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Critics the world over have had their say on the differences inherent in services marketing as opposed to traditional product marketing. Whilst some argue that they should be approached in a similar manner, the majority acknowledge the differences required for successful execution in the services market. However, I believe this is made much more difficult when the lines between product and service become blurred. Should a company’s product when it is presented primarily as a service, then be treated as a separate entity from the traditional definition of a product or a service?

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The latest KPMG Report revealed that online security was an issue for 90% of web users globally!! That’s a pretty high stat by any comparison and a suggestion that consumer awareness of online threats is most definitely growing!

Great… job done!

That was my somewhat flippant and hopeful first thought! In the security market education is the first hurdle, if people at least acknowledge the risks of online security and privacy threats, then our job of preventing these threats from manifesting into reality, is much easier!! Well that was the theory

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Marta Kagan, Managing Director, US, for Espresso, posted a great blog July 18th. In which she revealed that this week Facebook will officially reach 500MILLION users worldwide!!!!! Crazy right! Just think of the opportunities there are for businesses with free access to that number of people….£££$$$$£££!lol
But it’s much more than the chance to generate more profit… or at least that’s what I think. Businesses function and flourish on the ability to generate predictable recurrent revenue, right?

It’s not all about that one-off spontaneous purchase! For providers of a service in particular, the path to success is all about your customers!! Gaining loyalty by building relationships with them, understanding their needs or difficulties, helping them to further understand your product and any product advances, treating and rewarding their loyalty and giving them an open forum to express their opinions in a much more relaxed environment!!
Solution… Social Media!!!!!!

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iPhone4 and Devices Running iOS4 Require Configuration Patch to Run ActiveSync with Exchange Online

Apple recently released the iPhone4 and an update to the iPhone operating system (iOS4), which is available for download for older iPhone devices. Devices running iOS4 require a configuration patch to continue using ActiveSync with Exchange Online.

Steps Organization with iOS4 Devices Must Take
Organizations with devices running iOS4, must install an updated configuration profile from Apple on their device. Information about obtaining and installing the profile can be found in the Apple support knowledgebase, Article TS3398.

Failure to install this patch may result in a degraded performance for iOS4 devices, including the inability to connect to Exchange Online via ActiveSync to synchronize message and calendar items.

Read more at source: http://blogs.technet.com/b/msonline/archive/2010/0…e.aspx