Selling SaaS can prove a challenge to businesses due to the service nature of the offering. All services can represent marketing challenges for organisations given their intangible nature. The average consumer is much more market savvy and the core service offering supplied by the business is now not enough. Instead customers are looking to the added value of the peripheral services that are additional to their purchase, such as 24/7 technical support, first language technicians, accompanying data sheets, promotional add on and overall a more tailored offering.


