Critics the world over have had their say on the differences inherent in services marketing as opposed to traditional product marketing. Whilst some argue that they should be approached in a similar manner, the majority acknowledge the differences required for successful execution in the services market. However, I believe this is made much more difficult when the lines between product and service become blurred. Should a company’s product when it is presented primarily as a service, then be treated as a separate entity from the traditional definition of a product or a service?

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The latest KPMG Report revealed that online security was an issue for 90% of web users globally!! That’s a pretty high stat by any comparison and a suggestion that consumer awareness of online threats is most definitely growing!

Great… job done!

That was my somewhat flippant and hopeful first thought! In the security market education is the first hurdle, if people at least acknowledge the risks of online security and privacy threats, then our job of preventing these threats from manifesting into reality, is much easier!! Well that was the theory

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Marta Kagan, Managing Director, US, for Espresso, posted a great blog July 18th. In which she revealed that this week Facebook will officially reach 500MILLION users worldwide!!!!! Crazy right! Just think of the opportunities there are for businesses with free access to that number of people….£££$$$$£££!lol
But it’s much more than the chance to generate more profit… or at least that’s what I think. Businesses function and flourish on the ability to generate predictable recurrent revenue, right?

It’s not all about that one-off spontaneous purchase! For providers of a service in particular, the path to success is all about your customers!! Gaining loyalty by building relationships with them, understanding their needs or difficulties, helping them to further understand your product and any product advances, treating and rewarding their loyalty and giving them an open forum to express their opinions in a much more relaxed environment!!
Solution… Social Media!!!!!!

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iPhone4 and Devices Running iOS4 Require Configuration Patch to Run ActiveSync with Exchange Online

Apple recently released the iPhone4 and an update to the iPhone operating system (iOS4), which is available for download for older iPhone devices. Devices running iOS4 require a configuration patch to continue using ActiveSync with Exchange Online.

Steps Organization with iOS4 Devices Must Take
Organizations with devices running iOS4, must install an updated configuration profile from Apple on their device. Information about obtaining and installing the profile can be found in the Apple support knowledgebase, Article TS3398.

Failure to install this patch may result in a degraded performance for iOS4 devices, including the inability to connect to Exchange Online via ActiveSync to synchronize message and calendar items.

Read more at source: http://blogs.technet.com/b/msonline/archive/2010/0…e.aspx

I was really impressed when I came across the ‘The Stay Smart Online Alert Service’ a free subscription based service that provides home users and small to medium enterprises with information on the latest computer network threats and vulnerabilities. In a world where, to be fair, governments mainly make the news due to corruption and failings such a proactive stance is truly refreshing.
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